What is SEO in marketing?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO is one of the main marketing strategies that can help online retailers build a successful Internet business. Marketers use SEO strategy as a blueprint for Search Engine Optimization activities that can be mapped out in seven definitive steps. It is a long term solution to drive pre-qualified traffic to your website, improve conversion rates and boost your online revenue of your business.

SEO, or Search Engine Optimization, is a digital marketing strategy that involves optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more visible and accessible to potential customers who are searching for relevant products or services online.
SEO involves a range of techniques and strategies, including keyword research, on-page optimization, content creation, link building, and technical SEO. Keyword research involves identifying the search terms and phrases that are most relevant to a business’s products or services, and incorporating these keywords into the website’s content in a natural, reader-friendly way.
On-page optimization involves optimizing individual web pages to make them more search engine friendly. This includes optimizing the page title, meta description, headings, and content for the target keywords, as well as optimizing images and other multimedia elements.
Content creation involves creating high-quality, informative content that provides value to the website’s target audience. This can include blog posts, articles, videos, and other types of content that are optimized for specific keywords and designed to answer the user’s search queries.
Link building involves acquiring high-quality, authoritative backlinks to the website from other reputable websites. This can help to improve the website’s domain authority and overall ranking in search engine results.
Technical SEO involves optimizing the website’s technical structure and performance to ensure that it is fast, secure, and easy to navigate. This includes optimizing the website’s URL structure, site architecture, mobile responsiveness, and page load speed.
Overall, SEO is a critical component of digital marketing, as it can help businesses to increase their visibility and drive more traffic and leads from search engines. By optimizing their website and content for search engines, businesses can improve their chances of ranking higher in search results and reaching their target audience.