How do I find SEO keywords?

It’s easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful how you interpret the keywords you target. To verify what a user’s intent is in a keyword, it’s a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up.
Just think about the topics you want to rank for. You’ll come up with about 5-10 topics you think are important to your business, and then you’ll use those topics to help come up with some specific keywords later in the process. Always put yourself in the shoes of your buyer personas. Try to know what types of topics would your target audience search that you’d want your business to get found for? This is most important for your SEO.