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As you all know the meaning of virtual is not physically existing but made by software to appear to do so. Same as Virtual Advertising is the use of digital technology to insert virtual advertising images into a live or pre-recorded television show, often in Sports events. This technique is often used to allow broadcasters to replace real advertising panels with virtual images on the screen when broadcasting the event. The viewer has the impression that the advertising image he/she sees on screen is the one in the reality.