What is Google AdWords?

Google AdWords also known as Google Ads, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. When users click the ads, the advertiser pays a certain cost. It is also known as Cost Per Click.
Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently.