What is the meaning of B2C Marketing?

B2C marketing means Business to Consumer. It is a common term companies use when referring to the type of business they operate. B2C companies focus on selling to individuals and market their products for personal use. They also offer packaging options that are appropriate for individual consumption.
B2C marketing is critical to all organisations that sell products or services aimed at consumers. When businesses look for new products or services, they mainly focus on the benefits of it. Consumers go through a different, faster decision-making process than businesses. Emotions also play a bigger role in their decision to purchase.It increases the range of businesses at which they can attract new customers. 
B2C marketing is done both offline and online, but usually the acronym B2C is used to refer to the online aspect.