What is Search Engine Advertising?

Search advertising is a method of placing online advertisements on web pages that show results from search engine queries. It is an alternative to SEO and SEM. These advertisements do not appear in natural search results. Instead, they appear in the sponsored results usually on the right-hand side of search engine’s results page in response to a corresponding search term. The amount spent on advertising can be adjusted for a variety of factors. In addition, you can determine whether the advertisement appears regionally or nationwide. The fee for these ads is calculated using the number of clicks the advertisement attracts.
Search engine advertising can be particularly useful if a website is not appearing at the top of the search results because it is not yet well known or if there is a lot of competition.