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Anurag asked 5 years ago
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Anand answered 5 years ago

Quality Score is a metric used by Google, Yahoo!, Bing and other search engine that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score. Google determines quality score by evaluating three factors: expected clickthrough rate, ad relevance, and landing page experience.
A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords.

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Anand answered 5 years ago

Quality Score is a metric used by Google, Yahoo!, Bing and other search engine that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score. Google determines quality score by evaluating three factors: expected clickthrough rate, ad relevance, and landing page experience.
A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords.