What is retail marketing?

As you know Retail is the sale of goods and services from businesses to an end user or you can say a customer. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. 
By considering the right advertising strategy retailers can persuade consumers to choose to do business with their retail brand. They use various advertising and communication tools to grow awareness and considerations with future customers and to generate leads. Setting up a good brand name, logo, and positioning of the retail store is among the topmost priorities of a retail marketer. Customers are more motivated to buy a product from a branded retail store than an unbranded one.
Let me explain you some steps which comes under retail marketing:

1. Identify the customer and understand their needs.
2. Store the needed goods or services.
3. Attractive presentation of goods for easy identification and convenience.
4. Provide necessary comfort in purchase i.e., location, price, service etc.,

Now, I hope you understand what exactly retail marketing is.