What is Viral Marketing?

Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. But what exactly is it? It happens due to a viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit. These types of content usually has a well-designed viral strategybehind it, but virality is, in part, also due to luck, creativity and preparation. 
Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content. The most widespread example in recent times is the creation of emotional, surprising, funny or unique videos on YouTube, which are then shared on Facebook, Twitter and other channels. A successful viral campaign can work miracles for your brand’s results. 
 A viral marketing campaign is very simple to carry out, just create a video or another type of content which is attractive to your target, put it on the internet and promote it. Form there on, all you can do is wait for the fuse to light and for users to start sharing like crazy. 
Advantages of viral marketing
1. Great Reach: A viral video on the Internet has the ability to reach a huge international audience without having to invest a ton of money or make any extra effort. Due to this, a small company or even a private individual can go extremely viral. 
2. Low Costing: The users do a significant part of the work for the brand, which drastically cuts down the costs of dispersion. There is no need to buy advertising or media space.
3. It helps build your brand: If we really hit the bull’s-eye in terms of creativity, we are creating content so incredible that users themselves decide to share it and, hence create a personal connection with your brand. It is without a doubt an extremely powerful tool when it comes to branding and awareness.