What is E-mail marketing campaign?

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. It is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. It is an important part of inbound marketing. Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal.