Can we use Instagram for branding?

In the current modern world of, not only interactive media but more specifically social media, Instagram is a necessity to your brand and your website is an integral part of the brand. Instagram has around a billion users who engage with brands 84 times more than that on Twitter and 10 times more than that on Facebook. Instagram data also reveals that “over 80 percent of accounts on Instagram follow a business, while 200 million Instagrammers actively visit the profile of a business every day. 
With careful planning and targeted action, you can connect with your audience on this popular platform. For branding Instagram has revolutionary feature called Instagram Stories. Instagram Stories had 250 million daily users. It enhanced its feature with video and creative tools such as Location Stories. This means Instagram Stories can be used for marketing tactics such as offering discounts, which would expire within a certain period, just like the Stories they appear in. This provides a way to inspire audience members to take advantage of the deal quickly rather than assuming that it will be available when they are ready.
You can also use these video moments to show existing and potential customers something different about your brand and product that they wouldn’t ordinarily get to see. Another approach to get attention on Instagram is to band together with other brands that share your audience. You can create a joint campaign that focuses on a social cause.