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Using this guide, here are 7 steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole:
There are several ways to do SEO for free. Here are a few tips:
- Research and Use Relevant Keywords: Identify relevant keywords for your business and use them naturally throughout your website content. Use Google’s Keyword Planner tool to research keywords and their search volume.
- Optimize Your Website: Ensure your website is mobile-friendly, loads quickly, and has clear navigation. Use descriptive URLs, title tags, and meta descriptions to optimize your website’s pages.
- Create High-Quality Content: Create high-quality, original content that provides value to your target audience. Use keywords naturally throughout the content, but avoid keyword stuffing.
- Build Quality Backlinks: Build quality backlinks to your website by creating content that other websites will want to link to, such as blog posts, infographics, or industry reports. Reach out to websites that may be interested in linking to your content.
- Use Social Media: Promote your content on social media to increase its visibility and potentially earn backlinks from other websites.
- Monitor and Analyze Your Results: Use Google Analytics to track your website’s traffic and monitor your SEO efforts. Use this data to adjust your SEO strategy as needed.
By implementing these SEO tactics, you can improve your website’s visibility in search engine results pages without spending money on advertising or hiring a professional SEO agency. However, keep in mind that SEO is an ongoing process and it may take time to see results.