Anurag
Huma answered 4 years ago
An SEO analysis reveals insight into all the chances on your site that you can deliver to improve your positioning potential in search engine results pages (SERPs). It includes evaluating your site and distinguishing where you can improve for search engine bots. With an SEO analysis, you can discover what parts of your SEO procedure are working and what your greatest obstructions in improving your site positioning. An SEO analysis is an unquestionable requirement for you to rank higher, grow your scope, drive traffic, and hit your business destinations. With this, you’re settling on essential choices, which diminishes time and assets spent.
Let’s look at what needs to be done to perform an SEO analysis.
#1. Check your website rankings
You should check your website’s rankings in terms of the number of users visiting it. This can give you great insights into your website’s position with respect to all other websites. And you can get insights into the bounce rate and average time spent by visitors on your site. You can even see the top five keywords that are sending traffic to your website.
#2. Check your visibility on Google
This is the most important thing to check when doing SEO analysis. You should check your website’s rankings and position on Google. You can also check out how many pages of your website are ranked in the search engine. The simplest way to find this out is by typing “site:example.com” in the search bar.
#3. Analyze your titles and headings
All of the titles and headings of your website should contain matching keywords. Check for the keywords that are being used in your headers and titles. If they are high search volume keywords, try to frame a new SEO campaign. High search volume keywords usually have high competition, so it’s difficult to rank for them. Your title should be attractive too.
#4. Analyze your URLs and meta descriptions
Your URLs should consist of four or five words that describe the content of the page. If your URLs are not optimized, edit them so that the search engine bots can identify them better. Similarly, the meta descriptions must have correct keyword usage and should be attractive. A well-written meta description helps drive users to your website.
#5. Analyze your incoming links
You should also check the inbound links to your website and even those of your competitor’s websites. This can give you an idea of how much work needs to be done to improve your rankings.
#6. Check your spam score
Your spam score matters a lot when it comes to your website’s rankings and domain authority. If your website has a lot of inbound links from low authority websites, it can increase your spam score. You can find your spam score and then eliminate all of the bad inbound links accordingly. This is important as bad links can undermine your site’s authority.
#7. Audit your images
Images make your website more attractive and easier to consume. However, images are data-heavy and can work against your SEO if not optimized. Search engine crawlers can’t crawl images, so you have to give them an appropriate title. The titles should best describe what the image contains. The ALT tag should include keywords. And you must also compress the images to reduce their size to improve website loading speed.
#8. Check for broken links
Broken links can cause a terrible experience for users visiting your website. And they can prove to be detrimental to your site’s SEO, so they should be taken care of quickly. You can use Google webmaster tools to find broken links on your website and then fix them.
#9. Check your internal links
Internal linking on your website is a great practice and can help improve your search engine rankings. It can also help improve the user experience and helps users easily find different pages on your site.
#10. Analyze your content
Content is one of the most important factors you need to consider when checking the SEO of your website. There are a few important things to remember when writing posts on your website. Your content must be unique. If you find any duplicate content, you should de-index or remove it. The content should be free from errors and be high quality. You should also pay attention to your content’s length and its freshness.
#11. Page speed analysis
Analyzing the loading speed of your website is an important factor that has to be taken into account. A light web page that loads quickly enhances the overall user experience. Not only does it affect the user experience but is also one of the factors that influence the site’s SEO. You can test your page speed from the PageSpeed Insights tool by Google.
There are tools out there that can help you with these tasks as well. These tools can make your SEO analysis easier as they do all (or most) of the work for you. Some tools for SEO analysis are SEMrush, ProRank Tanker, Ahrefs etc. To get more detailed information about SEO analysis tools you can read our blog ” These are most widely used tools for SEO analysis “
