What is Branding in Digital Marketing?

It is a marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Branding in digital marketing means digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication or engagement programmes. Digital capability is becoming more necessary for businesses that are seeking to build or enhance their brands through brand building programmes. Digital medium is a powerful tool for brands.