What is Inbound Marketing?

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find whatever company offers.
Inbound marketing content and tactics include blog posts, photos, infographics, videos, podcasts, presentations, whitepapers, webinars, search engine optimization (SEO) and social media marketing. In this type of marketing traffic is generated through the use of inbound links that maximizes the visibility of content on search engines and other websites by boosting its ranking in search results. It can save companies money because they depend less on interruptive outbound marketing techniques such as cold-calling, TV and radio advertisements.