What is involved in digital marketing?

Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers

Digital marketing involves promoting a business, product, or service using digital technologies and channels such as search engines, social media, email, websites, and mobile apps. Here are some of the key components of digital marketing:

1. Search Engine Optimization (SEO): The process of optimizing websites to rank higher in search engine results pages (SERPs) to increase visibility and traffic.
2. Pay-Per-Click (PPC) Advertising: Paid advertising on search engines, social media, or other websites to drive traffic to a website.
3. Social Media Marketing: Marketing through social media platforms to engage with customers and promote products or services.
4. Content Marketing: Creating and distributing valuable content to attract and retain a clearly defined audience with the goal of driving profitable customer action.
5. Email Marketing: Marketing through email to communicate with customers and promote products or services.
6. Affiliate Marketing: A performance-based marketing strategy where an advertiser pays a commission to a publisher for each sale or lead generated by their marketing efforts.
7. Influencer Marketing: Collaborating with influencers or celebrities to promote products or services to their followers.
8. Mobile Marketing: Marketing through mobile devices such as smartphones and tablets to reach customers on-the-go.

These are just a few of the many components of digital marketing, and businesses often use a combination of these strategies to create an effective marketing campaign.