What is Mobile Marketing?

What Is Mobile Marketing?
Mobile marketing is a digital marketing strategy aimed at reaching a target audience on their smartphones and all devices through websites, email, SMS and MMS, social media, and apps. It is the art of marketing your business to appeal to mobile device users. In recent years, customers have started to shift their attention to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.
Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email, to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect.
That can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. This kind of marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer lifecycle. 
Types of Mobile Marketing Strategies
Mobile Search Ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.
Mobile image ads: Image-based ads designed to appear on mobile devices.
SMS: SMS marketing involves capturing a user’s phone number and sending them offers via text messages. 
Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business.
App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. 
In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.