What is Off-page SEO?

Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page. Many people associate off-page SEO with link building but it is not only that. It is about everything that doesn’t happen directly on your website. Off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
It is an effort (such as through social media marketing or influencer marketing) to generate links and ratings, so your site rises in credibility and rank. Off-page SEO is out of your control. A successful off-site SEO strategy will generate the benefit of higher rank in the SERPs, increase in page rank, establish trustworthiness and authenticity towards your site.