What is personal branding?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. It is about how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. 
Personal branding is used to help further people’s careers by positioning them as an expert within an industry. By developing a personal brand, a person can grow their social following to help them secure a better job, sell more products in their business, and increase better opportunities in their career.