What is the function of Web Analytics?

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the volume of each customer spends. It provide you website visitor’s data so you can optimize your content based on users interest. It’s important to identify what users are doing on your business or blog website. So, you take productive decisions that grow your profit and increase website traffic. Ultimately Web Analytics enable a business to attract more and more visitors, convert those visitors into lead and to increase business revenue.