What is the future of digital marketing?

Digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. Digital marketing practice of generating web traffic by buying advertisements on search engines. There is generally a dedicated team deciding what platforms to spend on, based on where they believe the advert will receive the most traction. A probable distribution to this traditional method of paid media is programmatic advertising, a type of paid media that employs artificial intelligence to automatically buy advertising space, using data, to determine which audience the ads should target. Another side with the introduction of Siri, Alexa, Cortana, and Google assistant, the popularity of voice search, whereby the user speaks directly to their device instead of typing a request or manually performing a task, is on the rise.
Future of digital marketing is personalised marketing powered by big data, AI, voice assistance and innovative tech will define the way brands communicate with customers.