What is voice SEO?

Voice SEO is the optimization of keywords and keyword phrases for searches using voice assistants. Voice SEO is required for websites to effectively show up in results for searches conducted through voice assistants. Some of the most common voice searches are for navigation. Local businesses can benefit by registering on a listing service such as Google My Business, a free tool for businesses to manage their presence on Google Search and Maps.
By 2020, 50% of all searches across the internet will be voice-based. By 2020, 30% of all searches will be done using a device without a screen. Voice search is changing digital marketing for the better. Whether you perceive the glass as half-empty or half-full, you can’t deny that voice search is affecting digital marketing and SEO strategy, whether in good ways or bad ways.