Ruchi
Luna answered 5 years ago
Time to time website updation is very important for various reasons. By keeping your website updated, you can ensure that your website security will not be compromised. Not only it will enhance website security and prevent hacking, but it can also help your internet marketing strategy and increase traffic to your website. There are many more reasons which are mention below:
1. It Doesn’t Reflect Your Brand: Your website promotes you 24/7 in the online world. If you’ve rebranded recently, if your photography style and aesthetics have changed and evolved throughout the past seasons – your website should reflect and advocate that change. Otherwise, you may be attracting the wrong type of clients
2. It’s not memorable and doesn’t stand out: What was cool 3 years ago, may not be this year. Maybe you were one of the early adopters of a new design style or aesthetic, but that was 2-4 years ago. Look around, everyone has similar website designs, especially if they use them ready out of the box. Now with the time your website need new color, theme or design to go with flow. If you want your business to succeed, you need to be agile with your visual presentation and website design.
3. Mobile Friendly: I am sure you have, but if you still don’t have a mobile friendly website. Even if you do have a responsive or adaptive design, you still need to keep up with the latest trends. Newer themes include modern css code which allows your site to adapt nicely to any device. They also allow you to hide certain page blocks for mobile and ensure a faster and smoother user experience. Also, you must know that Google cares about the experience you offer to your mobile guests, since over 50% of website traffic comes from portable devices.
4. Search Engine Optimization: You also need to know that search engines love good, updated content. Every time you make an update to your site, Google and other search engines crawl and index your pages, thus your site ranking gets recalculated. If you keep your content updated and good quality, you increase your chances of getting noticed in search results. Pair that with a charming, good looking website, and you’re guaranteed more attention.
5. All those Cool Apps & Integrations: An old outdated website might not keep up with all the new apps, plugins and integrations available out there. So, if you want your favorite Studio Management System, Photo Editing app or any other useful tools that simplify your workflow to be integrated with your site – keep your website updated and fresh.
