Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It is one of the most widely used and powerful advertising systems, allowing businesses to create and display ads within Google’s vast network.
Retargeting, also known as remarketing, is a digital marketing strategy that involves targeting and re-engaging users who have previously interacted with a brand’s website, app, or other digital content.
SEM is crucial for businesses seeking online success. It ensures immediate visibility on search engine results pages through paid advertising.
