How domain name impact search result?

A website’s domain name could have a huge impact on its rankings. However, the approach has changed. For a website to rank, it’ll need a lot more than just a keyword-rich domain name – it’ll also need superior quality content, backlinks, and inbound links. All these factors, in addition to a keyword rich domain name, contribute to boosting your website’s search ranking.
You must have to use brand name in your domain. Potential customers are likely to find your site when you have your brand name in it. Brand name is more important than domain name, though ideally; domain name should be the brand name or closely related to it. It will be the major factor in having a high ranking website.