How Social media marketing works?

The social media network has become a way of life for people around the world. Users generally using it as a means of communication with friends and family, and more recently, using it for its enormous and undisputed marketing capabilities.
Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement. It also helps improve brand loyalty and build stronger customer relationships.