John
Henry answered 4 years ago
Digital marketing uses many traditional forms of classic marketing and sales techniques, but is coupled with technology for a more modern approach. Depending on your interests and goals, you can train as a digital marketer who is well-rounded in all types of online advertising and marketing, or you can choose to focus on one specific area. If you also have the dream of becoming Digital Marketing Expert then making your dream come true is not very difficult. Capturing the attention of your audience at the right time, and at the right place is important in digital marketing. It requires a well planned digital marketing strategy to grab your audience’s attention and motivate them to take action on your website.
To build a successful digital marketing strategy and launch a successful marketing campaign you need a Digital Marketing Expert. A digital marketing expert is one who puts together the entire digital marketing strategy also he needs to execute all plan.
How to Become a Digital Marketing Expert?
Well, that takes a lot of study and understanding of the digital marketing tools and how digital marketing works. You need to have a certain set of skills. For instance, using the internet, writing engaging and meaningful content, knowledge about SEO, managing PPC advertisements, handling Social Media marketing, etc. To become a Digital Marketing Expert you technically don’t need a degree or diploma. Digital marketing is not as easy as to follow the marketing rule book and as straight forward as traditional marketing used to be. Below you will find the Step by Step Learning Process to Become a Digital Marketing Expert. And this will help you proceed in an efficient way.
Step 1: Read Digital Marketing Blogs & Tutorials
To becoming a digital marketer is to first learn and understand digital marketing concepts. Digital marketing is complex and you need to learn a lot about the different digital marketing concepts. Start reading digital marketing blogs and tutorials in detail.
Step 2: Start Implementing Your Knowledge and Learning
Content and SEO are the main pillars of digital marketing, everything else comes after that. So, research the topic you want to work in. Make a list of articles or topics you want to write about. Start writing your articles and try writing SEO optimized articles and save them for publishing online. List down the keywords with the highest search volume and write articles about them on your blog. This will quickly bring organic traffic to your website.
Step 3: Set up a Blog or Website
You need to think of a nice name for your blog depending on the topic you want to write about. Make sure your blog’s name is unique. Register your domain with the name you have decided for your blog and subscribe to a hosting plan to host your website/blog. Try to buy a .com domain if possible. Install a free or paid WordPress theme that you like on your website. Make sure the theme you install on your website is responsive.
Step 4: Generate XML Sitemap of Your Website
Generating the XML sitemap of your website or blog will be handy when you submit your website to Google for crawling. Google bots will read your website and its content from the sitemap you submit to Google Search Console. The best is to use a plugin that automatically generates and updates the sitemap whenever new content is added on the website and adds it to the sitemap.
Step 5: Verify Your Website with Google Search Console & Bing
Now next step is to sign up with Google Search Console and submit your website for Google Crawling. Signing up with Webmaster tools will help you submit your sitemap on google. Google bots crawl your website through the sitemap and index your pages in google searches accordingly.
Step 6: Set up Google Analytics
Its obvious that you want to see what is happening on your website, and how your articles are performing, how many visitors you get on your website, etc. For that, you need to set up Google Analytics on your website. For that, you need to signup for Google Analytics and install Google Analytics tracking code on your website to see the amount of traffic you drive on your website.
Step 7: Set up for Social Media
Now you need to set up your social media channels like Facebook page, LinkedIn page, Twitter, YouTube etc. Start with the setup of a Facebook page dedicated to your blog where you can share the links of your articles. Invite your friends to follow your page and read your articles. Also, ask them to share the posts on their walls and Facebook groups they are associated with.
Step 8: Enable Email Subscription
Enable email signup form in your blog and ask the visitors to subscribe to your newsletter. Email your subscribers whenever you publish something in your blog. This is the way to inform your audience about your new publish article. Emailing is a great way to do that.
Step 9: Promote Your article or content
When you published the content on your website make sure you have shared it on all the social media channels you have the presence on. Social plugins you have installed on your website would help you do that in just a few clicks.
Step 10: Start Paid Ads
You can drive more traffic on your website by advertisement. All the major social media channels and search engines like Google and Bing offer opportunities for paid ads. Paid Advertisements can quickly bring more targeted traffic to your website.
Step 11: Create BackLinks
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity, and importance. Google‘s description of its PageRank system, for instance, notes that “Google interprets a link from page A to page B as a vote, by page A, for page B. So, try to get high-quality backlinks for your website by writing guest posts, directory submissions, link exchanges, etc.
