What are the four Cs of digital marketing?

The 4 C’s of digital marketing, which consist of Consumer, Cost, Convenience, and Communication.
Consumer is absolutely more essential for any businesses. The more you understand your customer, the better you will be able to make products that are useful and beneficial to them, and the more you will understand how to reach out to them in your marketing endeavors.
Second ‘C’  is cost of your product does not refer to its price. The price is just a tiny part of the overall cost that goes into buying a product, from your customers’ perspectives. You must be able to determine the overall cost of your product, and deliver this information to your customer.
The convenience of your product is determined in part by its overall cost. If you can make your product more cost effective and easy enough to get without your customers having to go to great lengths to get a hold of it, then you will set yourself up for success.
Communication is crucial to the success of your business marketing. You must understand how to interact with your customers. One of the best communication tools that exists for businesses today is social media. This doesn’t just mean constantly promoting your business and products on your social media networks, but actually focusing on developing relationships and engaging in conversations with the people who follow you. The easier it is for your customers to communicate with you, the more likely it is they will keep coming back.