What are the rules to run E-Commerce business successfully?

If you want to turn your ecommerce store into a massive business, the only thing getting in the way is you. The potential is always there, and you have to make a decision to start putting in the time and effort it requires to scale up.
Here are five top rules to running a successful ecommerce business.

1. Treat your ecommerce business as if it were a thriving offline business: How do you treat your ecommerce business? Do you see it as a hobby or something fun to do in your spare time? It might be easy to see it that way, especially if it isn’t earning you millions of dollars yet. However, if you sincerely have the desire to grow it into a massive business, you need to act as if it is already.
2. Find the right software for your business: As a business owner, you need to have the depth of vision to see potential issues before they even come up. For many ecommerce business owners, software is something that needs to be addressed and evaluated on an ongoing basis. Security concerns, scalability, usability, marketing tools and other factors have to be taken into account when you’re looking for the right software to rely on.
3. Know your target audience: Know who your target audience is, and figure out where they are. Many business owners don’t take this step seriously, and end up wasting a lot of their time and resources on marketing that doesn’t convert.
4. Add testimonial of a satisfied customer to add credibility: It is a golden rule to add testimonials of your satisfied customers to increase credibility to your business. By collecting and sharing testimonials and reviews on a regular basis, you can encourage more sales from your website visitors.
5. Remove friction art the time of checkout: Friction is one of the biggest challenges for most retailers, especially as we move into the mobile age. You have to find a way to make checkout so simple and easy that anyone could do it. To do so you need to follow some instructions like you need to eliminate the need for account creation, reduce the number of screens the customer has to go through, make sure your default shipping option is the cheapest, use auto-fill where applicable, provide several ways to pay for their order.

Ultimately, you can grow your E-commerce business to whatever level you see fit. It depends entirely on how ambitious you are, and what you want out of it.