What is AMP for SEO?

AMP stands for Accelerated Mobile Pages. It is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.
There is a very compelling reason to do AMP for SEO. Not because it increases your rankings, per second, but because you may get more click-through (more traffic) from the organic search results. Getting more traffic from organic search, after all, is the goal of SEO. In addition, you’re likely to get more time on site and more conversions.