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Incognito Mode or “private browsing” is a privacy feature on Google Chrome that actually disables the browsing history of the browser. This privacy mode allows people to browse the Web without storing local data. Normally, when you visit any web page, any text, pictures, and cookies required by the page are stored locally on your computer. Incognito mode is generally safer when making banking transactions or having conversations you don’t want to be recorded on your PC.