What is podcast marketing?

A podcast is a set of digital audio files that are available on the internet for downloading. Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting.
Using podcasts can help you reach out to new audiences for your business. Podcasts can help in building familiarity with a wide range of audiences. It helps in building effective relationships with the listeners. As this format is still little known , few brands seek such partnerships. Therefore, podcast listeners are not saturated with brands that seek to promote their actions. Hence, listeners give more attention to the contents made ​​for companies. This format tends to have a very interesting return on investment for companies interested in marketing online.