What is the future of influencer marketing?

Influencer marketing has gained a lot of interest over the last few years. In fact, in the last three years, the number of Google searches for “influencer marketing” has increased. This shows that the future of influencer marketing is full of opportunities. 
The new era of influencer marketing forces the market to consider how they can creatively integrate influencers in their campaigns to deliver significantly effective results. The future of influencer marketing places an emphasis on the connection of different niches. The influencers who possess the power to transfer ideas between different groups will be the most influential ones.