What is the role of Artificial Intelligence in digital marketing?

Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience. One common example of AI across the web is the use of chatbots to provide customer services to users. Using AI algorithms, you can automate a number of repetitive tasks. AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.
With AI technology, marketers can spot microtrends and even predict trends. As a result, brands can reduce digital advertising waste and ensure that their spend delivers the best possible results.